Yes, you are correct. This is yet another post on the content strategy vs. content marketing debate. Props to the content marketing industry for commanding so much attention vs. the content strategy messengers, apparently the content marketing message was an easier sell …😉 However, it seems that 2020 might be the year where content marketing…
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Get the basics right
Read moreWith the developments in digital technology, media, and marketing moving ahead at a breakneck pace, it is hard to keep up, and easy to stumble. New media/channels are popping up faster than others are being dropped: Twitter, Facebook, Instagram, Snapchat, TikTok. More content is getting produced for more media/channels, all clamoring for reach and attention.…
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Start spreadin’ the news . . .
Read moreChange is coming … 😉 The time has come for me to take the leap, and start as an interim professional in the digital / online space. From 1 January 2020 onwards, you can find me at bqause.com. I am available for digital project / program management and online delivery roles.You can also engage me…